Property Lettings CAC Calculator
A comprehensive property portfolio analysis tool that calculates the true Customer Acquisition Cost (CAC) for residential lettings.
The Challenge
The original Excel file contained complex cross-referencing between property portfolios, tenant turnover rates, and Estimated Rental Values (ERV) across multiple sheets.
The Solution
We built a responsive web application with an intuitive form-based interface that guides users through portfolio data entry with real-time CAC metrics.
Results & Impact
The PropTech startup used this calculator to validate their business model with investors, securing seed funding by demonstrating data-driven CAC analysis for the lettings market.
Key Features
Portfolio-wide CAC analysis
Multi-property data entry
ERV-based calculations
Tenant turnover tracking
Real-time cost breakdowns
Responsive mobile design
Technologies Used
"We needed investors to see that our CAC model worked. The web calculator let us run scenarios live during investor meetings. The clean interface and real-time calculations made our pitch credible and professional."
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